How We Work
A few Client Examples To Give You An Idea Of How We Partner With Clients
Marketing Leadership, On Demand
Not every business needs a full-time marketing person in every position—but every business needs the right expertise at the right time in order to drive results. That’s where we come in. Seventh Bear provides fractional marketing services to fill the gaps in your team, step into leadership roles, and take on the responsibilities that keep your marketing strategy moving forward. Whether you need a part-time CMO, strategic guidance, or someone to manage the technical details, we’ve got you covered.
Let's Get To Work
- Strategic Leadership: Vision That Moves The Needle
We’ll help set the big-picture strategy, ensuring your marketing is aligned with your business goals and primed for growth. - Team Oversight: Keeping The Trains Running On Time
From managing your marketing team, to coordinating agencies, and contractors, we’ll ensure everyone is rowing in the same direction. - Campaign Management: Driving Real Results
We’ll work with your team to plan, execute and optimize marketing campaigns that deliver measurable impact, on time and on budget. - Metrics & Reporting: Clarity You Can Count On
We’ll create and manage a framework to track the KPI’s that matter, so you’ll always know what’s working and where to adjust. - Operational Support: A Project Or A Process
From streamlining your content creation processes, to optimizing your marketing tech stack, we can handle the operational details so your team can focus on what matters.
You deserve more than a fancy slide deck, and a to-do list that you can’t manage. With Seventh Bear’s fractional services, you’ll get experienced marketing leadership that drives results—without the cost or commitment of a full-time hire. We’re ready to roll up our sleeves and work with you.
Content MARKETING TEAM MEMBER
We Worked As:
an outsourced member of Hilton’s marketing and loyalty content orchestration team
We Helped By:
Providing a holistic evaluation (e.g., strategy) of the company’s global content practice
Performing a complete technology and Process audit
Developing and executing a content operations skills audit
Writing and creating the change management planning, and workflow assessment and optimization process
CONTENT MARKETING Strategy ROADMAP
We Worked As:
their content strategy consultant to co-create a new content marketing operation and team charter
We Helped By:
Auditing and benchmarking the opportunities and business case for the global content marketing team
Making recommendations for new team structures, workflows, roles and responsibilities
Constructing a content marketing measurement framework – and business plan for the new team
MARKETING BENCHMARKING
We Worked As:
A research and educational consulting to provide best-practices benchmarking for content marketing strategy processes, measurement, and maturity levels
We Helped By:
Providing insight into modern best-practices in operational, creative, innovation, and channel management excellence
Creating recommendations on new content initiatives to optimize existing content marketing operations.
MARKETING AND CONTENT OPS OPTIMIZATION
We Worked As:
A strategic operations consultant to provide a full examination of the current content marketing operations for VMWare and provided a recommended roadmap for an evolved content operations group
We Helped By:
Recommending new governance and workflow approaches
Recommending new charters, roles and responsibilities for new, optimal content ops teams
Providing a plan for an overall approach to training, and documentation of new standards, guidelines and playbooks
What Our Clients Have To Say
“Seventh Bear’s coaching and strategic guidance have been absolutely invaluable to Hilton. The expertise and insights have transformed our content practice, leading to significant growth in maturity, efficiency, and success. They took the time to deeply understand our work and our people both as individuals and as a team, helping us to evolve our thinking and empowering the team to be strong leaders. We are truly grateful for Seventh Bear’s amazing strategic coaching and guidance.”
Jennifer, Cortner, Vice President Content Operations & Production
Global Marketing & Loyalty
Hilton Worldwide
