An AI Content Audit might be just what you need to make sure you’re teaching the AI to represent your brand well. “What are we teaching our children?” Once
Are Answer Engines the new website? Believe it or not, brands once considered replacing their websites with Facebook pages. Yes, really. Barely 15 years ago, some brands genuinely believed their
In our first episode of Bear In Mind – Cathy and Robert discuss the importance of marketing teams – and the wisdom of teams – as a differentiator in modern marketing. It’s
Why Your “Disruption” is Just Expensive Disorder We’re living in an era obsessed with overachievement. Tech billionaires tout themselves as the sole architects of progress, preaching the virtues of
How about a Purple Ocean Strategy approach? Wait what? What does that mean. Let’s back up…. Just when it seemed like the generative AI landscape was beginning to settle,
In today’s fast-paced marketing landscape, teams often find themselves struggling with collaboration. Whether it’s navigating remote work, breaking down silos, or aligning across departments, fostering an environment where
Two weeks ago we wrapped up Content Marketing World 2024 , so I thought I’d share my opening remarks on our beloved practice’s current state and future direction. Marketers
Is a marketing career path even a thing anymore? As we approach Content Marketing World 2024, I’m struck by how much has changed in just 12 months. In my
How many times have you asked this? How many times have you heard it? In the workplace, it’s often uttered when a suggestion or request isn’t acted upon
Strategy consultants and agencies often get a bad rap. Sometimes they deserve it. But sometimes they don’t. The cliché (and some stereotypes exist for a reason) is that consultants
A long time ago (so long ago that Nickelback still had hits), my marketing leader would ask me how we could measure brand strategy. He would ask what value my
Did you follow the Apple iPad Pro content debacle last week? It was a great example of why it’s increasingly hard for creative marketing teams to be embracing failure.
