How To Get Content Intent Right – And Improve Your Relationship With Sales
2B marketers inevitably hear the sales team say things like this: “Yeah, we’re getting leads from all that content you […]
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can
A trope in content and marketing circles says: “AI won’t replace you, but someone using AI will.” It’s stupid.
Why Communication Matters More Than Creativity for Long-Term Content Success
I recently thought of this old joke. Two hikers walk around a bend in the trail and come face
