Where Do You Start?
I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m […]
How to Keep the Best Talent in Content
A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level
Learning How To Be Big
Last week I worked with a content marketing team that’s killing it. In two years, they’ve doubled their content production,
Searching for the Purple Duck
In my storytelling workshops, I stress that to be effective with any content marketing strategy, you’ve got to develop a
Is It A Copy/Paste Career?
Last week a client asked me how it felt to have completed Content Marketing World and brought the year to
Your Revolution Isn’t In A Headline
Well, it’s been an eventful couple of weeks. I mean in content. (Why? Is there something else happening in the
Truth Is Trust
Well, it’s been a week where “truth” has been elusive. Now, before the pitchforks come out, let’s put current politics
When a Redesign Ruins Your Race Car
I have no doubt that you’ve heard the classic saying, “If it ain’t broke, don’t fix it.” It means, of
The Meaninglessness of Data
I’m just finishing Factfulness by Hans Rosling. This amazing book illuminates a world we barely recognize by challenging what we
Who Is Your “Arbiter of Good?”
An article caught my eye this week because it speaks to a dilemma I often face when talking with clients.
