Are You Creating or Constructing?
“The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it […]
Is It Time to Bring a Preacher to Your Practice?
Are you one of the cobbler’s children? The phrase “the cobbler’s children” refers to the proverbial shoemaker who is so
Intelligent Content Strategy – Getting Ready For 2020
Content Strategy. Yup. Here at The Content Advisory, we’ve spent quite a few brain cells and digital ink defining and
Striving for Classic Instead of Evergreen
Last week I got into a discussion with a client about the fact that “timeless” content does not automatically mean
Be Certain About Uncertainty
We think a lot about change in the business of content marketing. We think about how we’re going to change
Are Brands Inherently Unreliable Narrators?
I’ve been asked by clients and colleagues this week for my thoughts on Gillette’s “We Believe” ad, which takes aim
Who Is Your Brand’s Villain?
One of my marketing friends told me at a recent conference that his team was trying to find “their villain.”
Inventing Traditions
The holidays are a time of tradition, when many of us wrap ourselves in the past as in a comforting
What Do You Expect?
Last week, a client of mine told me about some trouble with a writer on his team. “He’s continually producing
Hug the Chaos
I’m on the last leg of my 2018 Content Marketing Master Class tour, and (like every year) I’ve learned as
